What is a landing page?
Benefits of designing a Landing Page
5 steps to design a landing page
2 types of Landing Pages are commonly used
Landing Page short style
Landing Pages for short sales are suitable for pages that only sell one product or groups of customers that make quick purchasing decisions.
Most of the content on the page will focus on images, videos, features, product prices to be able to close the order immediately. In addition, there are purchase policies, feedback, ... to improve the conversion rate.
Landing Page long style
Long-form sales landing pages will be suitable for industries, services or high-value products or products where customers need a lot of information to make a buying decision. The content on the landing page will be designed in detail to convince customers in the most optimal way.
For example: Introduction (Intro), Customer Benefits, Features, Details, CTA (Call-To-Action: Call-to-Action), Order Form, Footer.